We use names not only to identify individuals, but to describe them. In essence, names are our trademarks in society. Names represent us as people, we grow into our names, we are treated differently in school based on our names; we even attract lovers based on our names.

Studies have shown that there is a high social/psychological impact that comes from a name. A person's character and behavior is directly affected by their name.

People often spend many years developing their identities.  This was the chance for artists from around the world to showcase theirs. I-am-a-Heather found over 15 artists named Heather or pieces of art created about Heathers from as close as across the River to as far as Rome .